Brand Management
Brand Management
Zaramiz's expertise lies in distribution, brand management, and controlling. Here's a breakdown of our capabilities in each area:
Communication
Zaramiz offers comprehensive 360° marketing, utilizing a mix of traditional and modern marketing tools for brand communication.
For larger brands, integrated marketing campaigns include traditional tools like outdoor advertising, print, radio, and TV, as well as modern tools such as online and social media activities.
Above the line (ATL) activities encompass traditional advertising measures managed nationally or regionally, including print, broadcasting, and out-of-home advertising.
Below the line (BTL) activities focus on point of sale promotions, tastings, and samplings.
Online advertising tools such as brand websites, banner placement, social media, influencer collaborations, and e-commerce marketplace advertising are employed to enhance brand visibility.
Public relations efforts include showcasing new brands, products, and promotions through company PR and brand-specific PR, targeting both trade and consumer press.
Product Management
Zaramiz’s Brand Management team specializes in launching and marketing brands in the KSA market, working closely with advertising agencies throughout campaign planning, realization, and analysis.
Key performance indicators (KPIs) such as reach, cost per click (CPC), and engagement rate are monitored to assess the effectiveness of marketing campaigns.
Budget management, cost control, and market analysis are integral parts of Zaramiz’s brand management approach, ensuring strategic and operational marketing management aligned with marketing goals and budgets.
Compliance & Regulations
Zaramiz offers services for market entry in KSA, including coordination of product testing by an independent food institute to ensure marketability.
They provide guidance on product declaration, labeling, and advertising foods in compliance with regulations such as the Health Claims Regulation, which sets out general principles and requirements for foods, ensuring consumer protection and transparency.
Overall, Zaramiz demonstrates a comprehensive approach to brand management, communication, and compliance, leveraging a combination of traditional and modern marketing strategies while ensuring adherence to regulatory standards.
